Principles of Design

Objectives
  • Determine how proportion & scale are related to objects
  • Give examples of formal & informal balance
  • Explain how emphasis creates focal points
  • List different types of rhythm
  • Describe the goals of design
  • Give examples of sensory design
Key Terms
  • Proportion
  • Golden rectangle
  • Golden mean
  • Golden section
  • Scale
  • Visual weight
  • Balance
  • Formal balance
  • Informal balance
  • Emphasis
  • Rhythm
  • Repetition
  • Gradation
  • Radiation
  • Opposition
  • Transition
  • Harmony
  • Unity
  • Sensory design
Principles of Design
  • Guidelines for working with the elements of design.
  • Principles help you use elements successfully
  • Proportion, scale, balance, emphasis rhythm
Proportion
  • Proportion is the relationship of parts of the same object or between different objects in a group
  • Ex: the proportion of a shade to a lamp and to a table
  • It is also the ratio of one part to another or of one part to a whole
  • Ex: 2:3, 3:5
Golden Greeks
  • The Greeks developed guidelines for proportion that have been used for centuries
  • Golden Rectangle or Golden Ratio
    • A rectangle that has sides in ratio of 2:3
    • Often found in nature & in good design
  • Golden Mean
    • Division of a line between 1/2 and 1/3 its length
    • The unequal division is more pleasing to the eye
  • Golden Section
    • Dividing a line or form in a way that the smaller section to the larger section is the same as the larger section to the whole
    • Based on the Fibonacci sequence; a set of numbers where each new number is the sum of the 2 previous
    • 0, 1, 1, 2, 3, 5, 8, 13, 21…
Proportion… Measuring? REALLY?
  • Most people don’t actually measure proportion
  • Some can tell by sight.
  • Looks like it visually ‘fits’ in a room
Scale
  • Scale is the relative size of an object in relation to other objects
    • Ex: a chair is small compared to a bed; a twin bed is small compared to a king, but the twin is still larger than the chair
  • If furniture is scaled to the room they are more visually pleasing
  • Furniture should all be scaled to other furniture and room
    • A large room needs large furniture. Small room needs small furniture
    • Small couch, small lamp, small rug…
  • Furniture needs to be scaled to people
    • Smaller people need small furniture. Larger people would be more comfortable in appropriate furniture
  • Visual weight is part of scale and is the perception that an object weighs more or less than it really does
    • Ex: a wooden chair with the same dimensions as an upholstered chair will look lighter and smaller
    • Small rooms require furniture with light visual weight (and small scale furniture); large rooms need “heavy” furniture.
Balance
  • Balance implies equilibrium among parts of a design
  • Balance is achieved when there is a sense of equal weight on both sides of a design
Types of Balance
  • Achieved by using visual weight
    • Color, texture and form
      • Bold, warm color objects appear heavier than cool colors
  • Formal Balance is arranging identical objects on both sides of a center point; AKA symmetry
    • Used in formal rooms
    • Traditional decorating styles
    • Exterior design
    • Makes people feel comfortable; orderliness
  • Informal Balance is placing different but equivalent objects to the sides of a center; AKA asymmetry
    • Neither side overpowers the other
    • Balance a heavy object and a lighter object – heavier object is closer to center line than lighter object
    • Several small items can balance a large item
  • Very important when arranging accessories and furnishings
  • Type of balance used helps determine the mood of a room
    • Formal = formality
    • Informal = casual
Emphasis
  • Emphasis is creating a center of interest or focal point
  • Color and size are often used to designate a focal point
  • Size of focal point should be in proportion to the room
  • Focal point guidelines:
    • The focal point should be worthy of the attention it will get
    • It should dominate the room, but not overpower it
    • No other features should compete with the focal point
  • Articles of Emphasis
    • Architectural features
      • Windows, fireplaces
    • Special placement of items
      • Furniture groupings, colorful rugs etc
    • Unusual accessories or their placement in a room
      • Special lighting on a significant object
    • Color and texture(either carried throughout room or one area/object)
Rhythm
  • Rhythm helps lead the eyes from one place to another by forming organized patterns
  • A continuous line found in a window and door frame helps produce rhythm
  • Types of Rhythm
    • Repetition is repeating an element of design – color, line, form, texture, etc.
      • Ex: using a dominant color throughout a room
    • Gradation is created by gradual increase or decrease of similar elements of design
      • Ex: changing color values from dark to light
    • Radiation uses lines flowing outward from a central point
      • Ex: sunburst patterns in furniture
    • Opposition uses lines to form right angles
      • Ex: corners of window & picture frames
    • Transition is created when curved lines carry the eyes from one part of an object or room to another
Goals of Design
  • When working with elements and principles, keep in mind the goals of design
  • Function and appropriateness
  • Harmony with unity and variety
  • Beauty

Function & Appropriateness
  • Furnishings should be appropriate for the function of the dwelling
    • Formal dining tables don’t go in vacation cabin
  • Furnishings should be appropriate for each room
    • A frig doesn’t go in the living room
  • The form of the furnishings should be appropriate for their function
    • Adapt to the structure of human body
    • Meet needs to reach, stand, sit and move within a room
Harmony with Unity & Variety
  • Harmony is agreement among the parts
    • Elements of design are effectively used according to the principles of design
    • Instruments in an orchestra – all tuned together and playing the same music
  • Unity occurs when all parts of a design are related by one design idea
    • Repeats similar elements of design
    • Room is viewed as a whole and not separate pieces
Beauty
  • Well-designed and pleasing objects
  • Everyone has their own concept of beauty.
  • If elements of design are arranged according to the principles of design, result will appear beautify to most people.

Sensory Design
  • Good design responds to all sensory needs & serves people of all ages, sizes, & physical capability
  • Sensory design is the application of design that affects the senses of sight, hearing, smell, and touch
  • Most affect sense of sight
  • The other senses can be engaged through materials that affect smell & touch as well
  • Smells evoke memories and thoughts
    • Flowers = elegance
    • Lemon/citrus = freshness
    • Pine = outdoors
  • Touch
    • Marble = cold and hard
    • Silk = soft
    • Wood = rough or smooth
    •  Visually impaired rely on this sense
  • Hearing
    • Hard, smooth surfaces create loud, echoing sounds
    • Rough, soft textures absorb sounds
  • Temperature of a room
    • Colors
    • Heating and cooling systems