Using Color Effectively

Objectives
  • Explain meaning of different colors
  • Understand how color influences human behavior
  • Describe the relationships between  colors on color wheel
  • Give examples of color harmonies
  • Plan pleasing color harmonies
Understanding Color
  • Color is a property of light
  • It can help create certain moods by communicating different emotions
  • Each color has certain psychological effects
Colors & Their Meaning
  • Red – power, danger, fire
    • Too much in a room can be overpowering
  • Orange – cheerful, warm, energetic
  • Yellow – happy, friendly, cheerful
    • Too much can be distracting
  • Green – refreshing, friendly, peaceful
    • Associated with good luck and hope
  • Blue – cool, quiet, reserved
    • Associated with serenity & formality
  • Violet – color of royalty, dignified & dramatic
  • Black – sophisticated & mysterious
  • White – fresh, peaceful, pure
  • More information HERE
Color Spectrum
  • The Color Spectrum is the full range of all existing colors
  • The number of colors is unlimited, but 10 million have been identified
  • Spectral colors are produced by a beam of white light passing through a prism
  • This happens in nature as a rainbow
  • Example HERE
The Color Wheel
  • The Color Wheel is a tool used to understand the basis of color relationships
  • There are many types of color wheels, but usually they all show 3 important types of colors:
    • Primary – basic colors that cannot be made by mixing other colors together (red, blue, yellow)
    • Secondary – colors made by mixing 2 primaries
    • Intermediate (tertiary) – made by mixing a primary & secondary; named after the 2 hues that made them
    • Examples HERE and HERE
Color Characteristics
  • Each color has 3 characteristics:
    • Hue – the name of the color
    • Value – the relative lightness or darkness of a color
      • Yellow has the lightest normal value & violet has the darkest
      • A tint is a lighter version of a hue, made by adding white; pink is a tint of red
      • A shade is a darker version of a hue, made by adding black; maroon is a shade of red
      • Example of tint HERE
      • Example of shade HERE (bottom half of chart only)
    • Intensity – the brightness or dullness of a hue
      • A hue can be made dull by mixing its compliment – the color opposite of it on the color wheel
      • Example HERE
Warm Colors
  • Colors can be classified as either warm or cool
  • Warm colors include yellow, orange, and red and colors near them
  • They are called warm because they remind us of heat and fire
  • Warm colors are also called advancing colors because they appear closer to you
  • Warm colors can make you feel happy & energetic; studies have shown that red can actually increase your blood pressure & heartbeats
Warm/Cool
  • Warm colors are vivid and energetic
  • Cool colors are calm and soothing
 Cool Colors
  • Cool colors include blue, green, and violet and the colors around them
  • They are called cool because they remind you of water, grass, and trees
  • They are also called receding colors because they make objects seem smaller and farther away
  • Cool colors are often used in hospitals since they help people feel calm and relaxed
Color Harmonies
  • A color harmony is a pleasing combination of colors based on their respective positions on the color wheel
  • There are 7 basic harmonies:
    • Monochromatic
    • Analogous
    • Complementary 
    • Split-complementary
    • Triadic 
    • Double complementary 
    • Neutral 
Monochromatic
  • Monochromatic color harmony uses one single hue from the color wheel
  • Variation is achieved by changing the value and intensity of the hue
  • (EXAMPLE)
Analogous
  • Analogous harmonies use colors that are next to each other on the color wheel
  • Usually 3-5 colors are used
  • Since the colors are related they blend well together
  • This color harmony is often found in nature as well
  • When using this harmony it is best to pick one hue as the dominant color and use smaller amounts of the other hues to add interest
  • (EXAMPLE)
Complementary
  • Complementary harmonies use two colors positioned opposite each other
  • These colors make each other seem more vibrant when paired
  • (EXAMPLE)
Split-complementary
  • Split-complement harmonies use one hue with the 2 hues next to its complement
  • Example: If you select green, the other hues would be red-violet and red-orange
  • (EXAMPLE)
Double-complementary
  • A double-complementary harmony is using two hues and their complements
  • In this way, 4 colors are used
  • (EXAMPLE)
Triadic
  • Triadic harmonies use and 3 colors that are equally spaced on the color wheel
  • This harmony can produce sharp contrasts so usually two of the colors are made less intense
  • (EXAMPLE)
Neutral
  • Neutral color harmonies use black and white instead of hues from the color wheel
  • This harmony uses black/white/gray or sometimes brown/tan/beige
  • Small amounts of other colors are sometimes added for interest
  • (EXAMPLE)
Using Color Harmonies
  • Color harmonies can be used to create color schemes – color selected for the design of a room or house
  • A well-planned color scheme will use harmonies to unify the design of the home as you move from one room to another
Choosing the Right Colors
  • The colors you choose for a home depend on a few different factors:
    • Mood & style
    • Lifestyles of family members
    • Items in the room
    • Location of the room
Mood & Style
  • Colors can be used to create specific moods as seen earlier
  • Different styles, such as southwestern or country, call for specific colors as well
  • A southwestern room usually has warm desert colors
Lifestyles
  • Choosing colors can also depend on the lifestyles of the household members
  • For kids you might choose darker colors & shades that don’t show dirt
  • Kids rooms also use more primary colors because they are more intense
  • Rooms for adults usually use less intense colors
Items in the Room
  • Colors can also be chosen based on other items in a room
  • There may be a large rug, a couch, or painting in the room that you can build a color scheme around
  • You would select one color from the item and use it as the main color for your scheme
Location of the Room
  • The direction the room faces will impact your color scheme
  • Light from the sun looks different depending on which way the room faces & some colors may look different
  • Also consider the color schemes of the adjoining rooms
  • Similar colors can be used in different rooms
Some Guidelines
  • Color seems to gain intensity over large areas
  • Colors chosen from paint chips may appear too dark or intense when put on a wall
  • Contrasting colors draw attention
  • Color harmonies look better when one color, the base, dominates
  • Select low-intensity colors for large areas of the room
  • Textured surfaces make colors appear darker
  • For a small room, chose colors that will make it seem larger & vice versa